WordPress is the default. It's what most freelancers will offer you when you ask for a website. And for most service businesses in 2025, it's holding you back.
The WordPress problem isn't plugins — it's performance
Google's Core Web Vitals now directly influence your search ranking. A typical WordPress site with a page builder will score in the 40s on Google PageSpeed. A well-built Next.js site regularly scores 95+.
Security, maintenance, and cost of ownership
WordPress requires maintenance: plugin updates that break things, security patches, hosting that can handle traffic spikes. A custom Next.js build deployed to Vercel is serverless, scales automatically, and has no plugin surface area for attackers.
When WordPress is still the right call
If you need a large content team managing hundreds of posts per month, or you're running WooCommerce with a complex catalog — it might still make sense. But for a 5–15 page service business website? Next.js is the better tool.